Lumberjaxe is a family-owned seasoning and sauce brand founded by brothers Brendon and Jaydon. Lumberjaxe is known for bold flavours, authentic storytelling, and a mission to bring people together through food. Fuelled by memories of family barbecues around their grandad’s brick-built BBQ in Birmingham, Brendon and Jaydon turned childhood nostalgia into Lumberjaxe. Every product is crafted without added colours or preservatives - just all-natural, wild flavour that brings people together.

Lumberjaxe made waves on BBC’s Dragons’ Den in 2025, capturing hearts across the nation with their emotional pitch and authentic story of building a business from the ground up. With just £100 each and a whole lot of hustle, Brendon and Jaydon transformed their backyard passion into a powerful brand and secured investment from global business mogul Emma Grede.